TRAILBLAZER NASTIYA KAI SHARES SINGLE ‘I’D DO ANYTHING’ ALONG WITH MUSIC VIDEO

Emerging alt-pop star Nastiya Kai has unveiled her latest single ‘I’d Do Anything’ alongside a music video via her own imprint Nastiya Kai Music on the 2nd of August. ‘I’d Do Anything’ comes hot off the heels of her debut album Demon Era which was released on 31 May, and premiered on NOCTIS Mag with support from Metal Magazine. Her single ‘Bury Me’ released in October 2023 also received support from NOTION Magazine, CLASH Magazine, Wonderland Magazine and EARMILK.

Although Nastiya stepped onto the scene in 2023, she has created a noteworthy space for herself. A completely self-taught artist, Nastiya started playing piano and writing songs at ten-years-old. Fans of avant-pop luminaries Billie Eilish, Grimes and VÉRITÉ will absolutely adore Nastiya.

‘I’d Do Anything’ is an imaginative exploration, where Nastiya fantasises about making it to the top. Her storytelling ability stands out in the single as she wears her heart on her sleeve throughout. Her crisp voice dances over the soft, rhythmic synths and soothing beat with fluidity. The accompanying video depicts Nastiya entering an opulent pink mansion that isn’t hers, furtively looking through it and touching or trying on what lies inside. The video is a confessional, offering a glimpse of the life that Nastiya fantasises about, with imperfections lurking beneath the luxury.

Nastiya divulged: “I’d Do Anything” is a fantasy. This is me thinking about what it would be like when you make it to the top. Would it make one happier? Does your life actually change or does it become emptier the higher you climb? I wanted it to sound quite soft and gentle so it feels like the narrator is walking on eggshells and unsure whether they belong or whether they’re doing anything right at all.”