Enigmatic jazz pop singer Niia shares new music video
Enduring and in-demand Los Angeles-based singer, songwriter, and multi-instrumentalist Niia has shared new EP, If I Should Die out now. The EP centers on existential and surrealist themes filtered through an enigmatic pop, jazz, and R&B lense. The EP features Khruangbin bassist Laura Lee, Solo Woods, 9m88 and Girl Ultra who is featured on the hypnotic single released today, “If I Should Die”.
Having executive produced every track and directed every music video,If I Should Die follows Niia as she finds her creative independence. She’s not just on screen, she’s also behind-the-camera, pulling the strings, and playing god with the emotions of any voyeur curious enough to listen, watch, and feel. She’s completely tapped in, yet wholly removed from this world. Rather, she’s sequestered in her own kingdom of doubt, anxiety, lust, karma, and sense of self.
“If I Should Die sounds pretty brutal, but it became my reality… This is about facing time as an enemy and my own death. I’m asking how long I have to climb this ladder of the music industry. I realized this is just what I do, it never ends. This is my passion. I can’t keep searching for answers, because there are no answers. Once you find your peace with not knowing the truth, you find confidence.”