Jairic, the Detroit-raised musician now calling Cannes home, put out his new single ‘Don’t Let Me Put A Track On You’ on September 25, 2025, under Rich Air Music. Growing up in a family full of music, he cut his teeth producing hip-hop for local acts back in Michigan before stepping up with his own style—raw, self-reliant, and pulling from heavy hitters like Nas and Wu-Tang Clan, plus Detroit’s underground pulse, old-school funk, 60s rock riffs, and sweeping film scores. He’s racked up close to 2 million streams across spots in the U.S., France, Italy, and Prague. Standout moments lately include private sets at Château Les Alouettes in Cannes and Villa Balbiano on Lake Como, along with a live feature at the Paris premiere of the short film Azur. Everything he releases is all him—writing, producing, performing—and he ties it to visuals that layer high-end polish over street-level edge, making him a standout where tunes cross into film and fashion scenes.
The single packs fierce bars with that unfiltered drive Jairic brings, flipping from layered mayhem to a laid-back vocal hook before slamming back into a full-on hip-hop rush. It’s got sound tweaks that keep it fresh, highlighting his hands-on production chops. Paired with it is a sharp video directed by Vansh Luthra, the Prague-based Indian filmmaker behind emotionally charged works like Two Words as the Key and the festival-winning Destination Paradise, which snagged an “Honorable Mention by the Press” at the Academy Awards-qualifying Festival Internacional de Cine Lebu.
The music video captures the track’s commanding charisma, with Jairic in a clean suit facing off against assistant director Julie Weber as this elusive character who circles him with a mix of threat and allure. Shot in dim city streets under focal lights, building suspense through strong acting and a vibe that’s all about flipped power dynamics. It first dropped on tastemaker site NOTION, and the single’s picked up nods from CLASH Magazine and EARMILK.
Jairic shared: “The video is built around the symbol of a rose. It moves through a dark, seductive world, exploring power, obsession, and how the hunter can quickly become the hunted. The song itself carries that same energy — a warning, a dare, a promise: don’t let me put a track on you.“
Watch ‘Don’t Let Me Put A Track On You’:
Follow Jairic:
Website – Instagram – Soundcloud – Youtube – Spotify
