Multi-modal artist EMMI IIDA unveiled an avant-pop single, ‘Trinity’ on the 1st of December via her own label EFG Records Oy. EMMI IIDA is a Finnish visual artist, holistic interior architect & musician. ‘Trinity’ follows the success of ‘Blooming’ and ‘Energy Guru’, which saw support from notable tastemakers METAL Magazine, CLASH Magazine, and NOCTIS Mag as well as securing her an interview with MTV Finland. ‘Trinity’ premiered with an interview from Naluda MAG and received early airplay from BBC 6’s Craig Charles as well as over on RTÉ 2FM.
‘Trinity’ marks a new moment in EMMI IIDA’s sound, ramping up the energy without completely departing from the distinctly spacey, ambient, spiritual vibes of her first two singles. Here, her vocal tone and instrumental backing are more upbeat, with more of a pop feeling. Featuring a pulsing synth bass over a deep marching drum beat, distorted synth arpeggios, pads, and effects create an extraterrestrial sonic tapestry, imbued with EMMI IIDA’s signature ethereality.
EMMI IIDA revealed: “Think about being an alien who arrives on Earth for the first time. She’s wondering what’s going on in here, all the madness, and if we still have time to make a change and save it all. ‘Trinity’ is all about finding that power within, activating our solar plexus chakra, through the frequencies and messages of the song.”
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